"Augustin's Waffles, the original Belgian waffle."


Augustin's Waffles is a Belgian family-run business that produces and markets Liege waffles worldwide. 


The company was founded in 1926 by the Peiffer family, and it shifted its focus significantly towards Liege waffles after a fire destroyed their bakery in 1961. 


Gaston Peiffer believed that waffles deserved as much attention as other Belgian specialties, thus giving rise to the concept of 'Augustin's Waffles.'