"PROVA is a story of family and passion, passed down for three generations."
PROVA has been crafting vanilla extracts and flavours since 1946, now in its third generation of family leadership. Rooted in France with a global reach, PROVA has built its reputation on close, trust-based relationships with customers, suppliers, and collaborators, alongside a strong sustainability commitment to Madagascar vanilla sourcing.
Through their Care&Act approach, PROVA has worked directly with 264 partner planters in Madagascar since 2012, guaranteeing minimum purchase prices, building wells and schools, and supporting organic, reforestation-focused farming that has benefited over 10,000 people locally.
